• Francesca Ratcliffe-Boize
  • e-mail
  • 020 7499 5955

Marketing ManagerWest End, England

Reference: MM/FRB Type: Permanent Start: ASAP Industry: Marketing

Salary: £45000 per annum + 20%

Description:
Role/Responsibilities

- Setting budgets, forecasting on performance and achieving ambitious targets for the portfolio
- Growing the existing portfolio through building and retaining delegate audiences, and building sustainable audiences for our new conferences
- Identifying and embracing new marketing methods, driving forward and implementing new and creative ideas to support revenue targets
- Responsibility for database strategy, development and lead generation for the sector, working with marketing specialists to optimise the end-to-end lead management process
- Responsibility for managing and directing the performance of a team of 3, giving and seeking feedback through the company PDP process and other opportunities
- Interpreting key performance indicators and identifying themes and trends, implementing actions based on findings
- Responsibility for all marketing communications to ensure quality, message and brand values are maintained
- Developing strong internal and external relationships, and have experience of working in a matrix structure
- Managing constructive relationships with key contacts including the internal team, stakeholders, and external joint venture partners

Skills Required

- Great communicator and influencer
- Results focused
- Ambitious, dynamic and self-motivated person with the will to drive forward new ideas
- Ability to multi-task, and quickly change course as required
- Excellent attention to detail
- Demonstrable experience of developing and maintaining excellent personal relationships with team members, the wider business, external businesses and suppliers
- Experience of managing a team, including recruitment, training, appraisals and performance management
- Analytic and numerate
- Creative thinker, who is used to finding workable solutions rather than problems
- Experience of using integrated marketing channels
- International marketing experience, preferably in conference or event environment

We're looking for a marketing leader to take responsibility for 40 global conferences within the portfolio. The successful candidate will be an ambitious and organised self-starter who will be responsible for delivering £3m of delegate revenue, developing and executing the marketing strategy, and driving growth. You'll also be highly skilled at people management, directing the performance of a team of three.

If you're right for this role:

- You'll have plenty of experience of planning and creating conference marketing campaigns using a wide range of digital and offline channels, delivering on ambitious growth targets and controlling costs
- You'll be an experienced team leader, demanding excellence from your team, colleagues and stakeholders
- You'll be used to challenging the status quo, identifying and successfully implementing new initiatives to expand our routes to market and ways to generate revenue, and obtaining the necessary buy-in whilst all the time leading by example
- You'll thrive on the opportunity to manage multiple projects simultaneously while ensuring deadlines are met at all times
- You'll have a great balance between obsessing over measuring important KPI's, and thinking laterally to solve problems with innovative and creative solutions
- You'll be at your best working in a flexible environment and you'll be capable of managing your workload effectively so that you don't drop any balls and always deliver on your objectives
- You'll be methodical, organised and innovative in your approach
- You'll be an outgoing and effective communicator, skilled at engaging, influencing and connecting with in-house specialists, and external organisations

The benefits:

We're asking a lot from our successful candidate, however the benefits will be as significant as you'd expect from a company like us. As well as having the opportunity to spend your working days with some really great people, we'll pay you a competitive salary and bonus scheme.

We'll contribute generously to your pension and allow you to take off 29 days leave each year.

If 29 days is too much, you can sell some of the days. If it's not enough, you can buy some days.

You'll have the option to take 2 days per year to participate in charitable work.

Plus, you'll benefit from the Reed Elsevier Save As You Earn Scheme (SAYE).

On top of that you'll be part of a global marketing community, working in a division of a successful, socially responsible FTSE 100 organisation.



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52 Berkeley Square London W1J 5BT020 7499 5955

Registration by appointment only
in Central London