• Sally Davies
  • e-mail
  • 07872619613

Head of Marketing - commercial conferencesLondon, England

Reference: SD030317 Type: Permanent Start: ASAP Industry: Marketing

Salary: £45000 - £55000 per annum + plus bonus approx £15k

An exciting opportunity has arisen for a Head of Marketing to join our client's expanding division producing events for the telecoms and technology sector. The business is already responsible for delivering some of the foremost events in the industry, but has ambitious plans for expansion and development throughout 2017.

As Head of Marketing you will be responsible for leading and managing a team of 4 Marketing Campaign Managers and 4 Content Marketers to build and drive the brand and marketing strategy for a portfolio of events to ensure delivery against the business KPIs.

Reporting into the Marketing Director, The Head of Marketing will be a collaborative and confident leader who can inspire a team to deliver against tight timescales in a multi stakeholder environment. The Head of Marketing needs to have a proven track record of the planning and delivery of multi-channel campaigns for both B2B and B2C audience.

Key Responsibilities:
- Define and implement the overall marketing strategy for a portfolio of events
- Planning, budgeting and implementing effective event marketing campaigns
- rive sponsorship and delegate revenue through all online and offline channels, with a key focus on digital channels
- Ensure content and campaign plans and activities are fully integrated.
- Set up and management of media deals with external organisations to ensure maximum exposure at lowest cost to event budget
- Work closely with the telesales function within the business to drive delegate revenue
- Be innovative and creative with respect to bringing new ideas and methods into practice to increase the effectiveness of the marketing function across both the business and the portfolio
- Build, lead, motivate and coach staff to deliver an effective, performing team that continually meets business needs
- Manage budgets and forecasting for the team.

The ideal candidate must demonstrate:
- Experience of marketing B2B events
- Proven track record of delivering digital campaigns and working in a B2B environment
- Experience of managing, motivating and developing a team to meet the needs of the business

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