• Sally Davies
  • e-mail
  • 07872619613

Campaign Marketing Manager - life science eventsLondon, England

Reference: JO0000002393 Type: Permanent Start: 09/05/2017 Industry: Marketing

Salary: £28000 - £32000 per annum + plus bonus and benefits

Description:
Our client is a leading provider of B2B conferences and training courses in the life sciences sector, with an outstanding portfolio of best in class international events. The Senior Campaign Marketing Manager is responsible for creating a set number of profitable conference promotions a year which include applying DM knowledge to: - Determine the target market(s) for specialised conference/training topics - Formulate integrated promotional plans- Contact and negotiation with external media partners and associations - E-Marketing - both using the internal database plus external sources - Social Media - Digital marketing: knowledge of SEO, Google analytics, working with paid search agencies etc - Monitoring of event websites, checking URL's, logos etc
Update central analysis information accurately - Monitor schedules/deadlines during all phases of promotions and maintain complete promotional archive - Interact with relevant colleagues in a team approach to event marketing - Some European travel to events involved To succeed in this role, you must be a graduate with at least a 2:1 degree and able to demonstrate: - Minimum of 4 years' experience in business to business direct marketing with experience working in events marketing - The ability to work autonomously using common sense and initiative with exceptional organisational and time-management skills and an exceptional level of attention to detail - Highly literate and numerate - Knowledge of Life Sciences Industry or scientific background desirable

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