• Sally Davies
  • e-mail
  • 07872619613

Digital Campaign ManagerLondon, England

Reference: JO0000002405 Type: Permanent Start: 20/05/2017 Industry: Marketing

Salary: £24000 - £27000 per annum + plus £8k bonus

Description:
Our client is one of the world's leading knowledge providers, creating and delivering highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.

They're looking for a bright and enthusiastic Marketing Manager with two+ years' campaign and digital marketing experience to promote their range of market-leading international conferences and training courses. The role requires someone who is well organised, hard-working, excellent attention to detail and an analytical, inquisitive mind. Creativity, flexibility and eagerness to learn are also important, as are strong copywriting skills, a good eye for design and excellent communication skills.

The successful candidate will enjoy an intellectually stimulating diverse range of challenges, continuous hands-on learning in a range of marketing disciplines, a creative/team orientated work environment and an attractive compensation package.

The Marketing Manager is responsible for campaign marketing across a range of market leading events and training courses:
- Plan and execute integrated web, SEO/SEM, marketing database, email, social media, display and PPC advertising campaigns
- Monitor schedules/deadlines during all phases of the promotions
- Measure and report performance of all campaigns, and assess against goals (Revenues, Profits, ROI and versus KPIs)
- Copywriting, designing and executing email marketing campaigns and event websites
- Using in-house and web analytics software, eg. Google Analytics, to monitor performance of event websites and make recommendations for improvement
- Negotiate and execute marketing avenues with external media partners and associations
- Keeping up to date with current digital trends

To succeed in this role, you will be able to demonstrate
- 2+ years' working in a digital marketing focused role
- Strong analytical skills and data-driven thinking
- Strong copywriting skills and an excellent eye for design
- Working knowledge of website analytics tools (e.g. Google Analytics)
- Highly numerate and an exceptional level of attention to detail
- Excellent communication skills, strong personality and a team player

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