• Sally Davies
  • e-mail
  • 07872619613

Digital Content Marketer - finance conferencesLondon, England

Reference: JO0000002422 Type: Permanent Start: 29/06/2017 Industry: Marketing

Salary: £27000 per annum + plus £4k bonus and benefits

Our client is a leading provider of international conferences for the capital markets and finance sector. They are seeking a bright, innovative and articulate Digital Content Manager to build and maintain community engagement strategies for an internationally renowned series of conferences for the financial risk management community.

With innovation and creativity at front of mind, the ideal candidate will have the initiative to identify content gaps and potential strategies to build engagement among the digital communities. Key to success in this role is the ability to delve deep into the subject matter to develop intelligent and interactive content strategies that focus on engaging expert audiences. In addition to developing and managing broader content strategies, the digital content manager will also be involved in managing content elements for each individual event. Part of this role will include coordinating media coverage of the events, ranging from filming schedules, coordinating interviews, and managing live social media updates. For certain events, this work will need to be performed on-site.

Key responsibilities include:
Create and maintain the content marketing strategy across multiple events within the portfolio
Maintain, curate and create blogs and videos and establish a network of industry based bloggers, experts and thought leaders to regularly contribute content
Engage, research and build communities for corporate social media accounts, including LinkedIn, Twitter, Facebook, YouTube.
Maintain dashboard tracking success of various campaigns and adopt a data-driven mindset towards audience building campaigns
Work closely with campaign marketing team to ensure seamless integration of social media marketing plans in overall marketing programme
Work closely with product team to understand how to leverage at-event content for digital audiences
Co-ordinate digital strategy and social media coverage of events, from organising filming schedules, interviews, live Twitter updates, and publication of videos on YouTube and photos on Flickr

The successful candidate must be able to demonstrate:
Bachelor's level education or equivalent; specialisation in digital media, journalism or communications advantageous (but not a requirement)
Strong writing skills and attention to detail
Strong digital literacy, including solid understanding of HTML
Strong understanding digital engagement best practices
Strong understanding of the use of various social platforms for B2B engagement, including LinkedIn, Twitter, YouTube, Facebook and blogs
Demonstrable experience in the commercial applications of social media, particularly development and engagement of online communities
Ability to apply creativity and innovative ideas in an established commercial setting

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