• Charlotte Boize
  • e-mail
  • 07872619610

Senior Awards/Conference Producer City of London, England

Reference: cb/w Type: Permanent Start: ASAP Industry: Marketing

Salary: £60000 - £65000 per annum + BONUS AND BENEFITS

You will be responsible for researching and producing 4-5 industry leading, commercially viable repeat and launch health awards that feature strong USPs and experience. This includes determining and identifying the event concept, award categories, target attendees (public and private), pricing, judges and sponsors through F2F and telephone based market research.

The role involves taking the lead on the delivery and project management of these awards, working effectively with the editorial, marketing, operations and sales teams to ensure the awards achieve their goals and targets and meet the needs of the target attendees and sponsors.
Key Tasks
*Analyse past 3 year's event feedback, the audience, financials and the competitor landscape and pull together your findings in a digestible manner to support the direction of the event.
*Create a target audience grid and call tracker
*Conduct detailed F2F and telephone research with between 30-80 relevant contacts, or as required, to reach clarity on the event content, format and experience to ensure delivery of the target commercials.
*Present your market research in a clear and succinct way to support the validity of the key themes, topics, title, timing, price point and location.
*Establish an industry leading advisory board and hold full advisory board meetings to help shape the agenda, sense check your ideas and discuss key topics, speaker and sponsor ideas.
*Analyse the feasibility of both repeat and launch conference topics.
*Work to deadlines, as outlined in the production schedule.
*Through your detailed research, write topical and commercially viable conference programs.
*Work closely with, influence and get buy-in from the relevant in-house editorial teams to ensure the production of relevant content and to leverage existing contacts and relationships in the industry.
*Identify through research, invite and confirm high-level speakers that your target wants to hear from.
*Produce strategy for future direction of the events.
Copy writing
*Write comprehensive topic briefing documents born from your research which contain essential information about the key industry issues, market and event to brief all internal stakeholders (SPEX, delegate sales, marketing, logistics, editorial and operations).
*Create and write promotionally-led marketing copy for press releases, emails, the event website and brochures that is in the tone and language of the market and which generates enquiries and bookings.
*Write separate value propositions for: delegates; sponsors and speakers
Project Management
*Act as project manager ensuring the production of high quality, industry leading commercially viable events are delivered on time.
*Project-manage the involvement of internal stakeholders to ensure the event meets deadlines and revenue targets.
*Engage with and work to the event P&L.
*Where overspend is necessary to ensure approved by your manager with a clear justification.
*Develop a strong understanding of the core KPIs: targeting; del yield and vol; spex pipeline; lead-time; speaker quality and volume, to drive the business forward.
*Build and drive the end-to-end project plan for each of the events, manage the event P&Ls, and report on performance versus key milestones and KPIs.
*During research identify appropriate, warm sponsor leads and make initial contact and then feed to the sales team
*Develop a clear and compelling value proposition and assist with proposal writing
*Attend sponsor client meetings to talk through the event concept and audience.
*Attend all the content sessions and guide the event team so that the event is delivered to the expectation of the audience, speakers and sponsors

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