• Sally Davies
  • e-mail
  • 07872619613

Performance Marketing Manager - Digital LearningLondon, England

Reference: JO0000002431 Type: Permanent Start: ASAP Industry: Marketing

Salary: £35000 per annum + plus bonus £5-7k

Description:
Our client is a global business information provider with a highly respected learning business working across a range of industry verticals and offering over 1,000 individual training products ranging from 1-day face-to-face seminars to 24 months university accredited distance learning MBAs and other products run in partnership with renowned academic institutions.

They are seeking a Performance Marketing Manager with experience of marketing professional training and learning programmes for a commercial provider or academic institution. The successful candidate will take ownership of customer acquisition through omni channel campaigns, where you will drive revenue and increase cost-effectiveness of the campaigns. You will be responsible for planning, creation and delivery of portfolio campaigns and delivery of roadmap to achieve performance targets across the digital learning portfolio.

To succeed in this role, you will be analytically minded, results driven and exhibit an entrepreneurial spirit in a rapidly changing environment. You will be a key member of a creative/team orientated work environment and expected to continuously innovate to evolve the marketing approach.

SKILLS REQUIRED
Experience working in a marketing role within a commercial training organisation or a University or other academic institution.
Demonstrated knowledge of Digital Marketing with hands-on experience of digital channels such as Social, Search, Display and SEO
Strong analytical and troubleshooting skills with a passion for testing and optimising (experience with Google Suite and CRO tools)
Familiar with / Experience with CRM systems
Strong copywriting skills

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