• Sally Davies
  • e-mail
  • 07872619613

Exhibition and Conference Marketing ManagerLondon, England

Reference: SDMM1217 Type: Permanent Start: ASAP Industry: Marketing

Salary: £30000 - £35000 per annum + plus bonus and benefits

We're looking for an ambitious individual who wants to take on full responsibility for the marketing of a fast growing and industry leading conference & exhibition. Our client is a fast growing, London-based international media company with a solid 27 year track record, active in more than 50 countries around the world. They run B2B websites, magazines, reports, exhibitions and senior-level, high profile business conferences.

As the marketing manager of the company's largest and most successful conference & exhibition, you will be responsible for working with the head of the division to ensure the event offering is marketed exceptionally and instrumental in taking the event to the next level.
The role includes:
- Strategic Planning & Executing campaigns for delegate, sponsorship, exhibition and visitor marketing
- Being the brand guardian and ensuring consistency across all brands and channels
- Driving digital marketing strategy
- Analysing campaigns and adapting / improving campaigns based on results
- Working with content, sales functions and head of team to align all activities and goals
- Work with internal CRM and email platforms
- Work with external creative agencies to produce collateral across all channels
- Manage website development
- Produce timely reports for weekly and quarterly team meetings
- Ensure an integrated campaign across all channels including print and digital
- Build and develop partnerships with key titles, associations and key influencers
- Implement a full data strategy using existing databases and aligning with audiences
- Manage the event marketing budgets

To succeed in this role, you must:
- have at least 3-4 years in B2B exhibition / conference marketing
- be keen to take your marketing knowledge to the next level by learning and applying 'best practice'
- be authoritative enough to teach, train and encourage project managers to fulfil their marketing objectives
- be able to negotiate global media and association partnerships
- beexcellent at digital marketing, including: analytics, paid advertising, social media and other ways to drive traffic online
- be keen to work out and test the best way of doing things
- be a strong, independent worker who doesn't require constant supervision
- have a strong brand focus and understanding of the needs of your target audience
- be a creative thinker - across all channels, including the ability to produce enticing copy
- be highly organised - love your spread sheets and GANTT charts

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