• Charlotte Boize
  • e-mail
  • 07872619610

Senior Event Content Producer South West London, England

Reference: cb/bmg Type: Permanent Start: ASAP Industry: Marketing

Salary: £40000 - £45000 per annum

Description:
We're looking for a conference producer with a minimum of three year's experience in conferences and preferably five year's experience working in business (not necessarily in media/events).



Project management

*Produce project management time lines in advance of each conference/event to record key event management dates and deadlines. Manage conferences/events in accordance with established time lines and deadlines
*Proactive project management ensuring a high level of communication internally and externally
*Work closely with the conference executive to deliver high quality conferences/events on time and on budget

Research and production

*Conduct desktop research to better understand event topic and identify relevant surveys, speakers/research contacts etc.
*Conduct telephone research with potential target market attendees and sponsors to test event/topic viability and identify key challenges to develop conference agendas
*Analyse telephone transcripts to develop commercial conference programmes that meet the stated needs of the market
*Produce a conference brief that you and your colleagues can refer to
*Create briefing documents from your research for internal use by editorial and the rest of the team if needed
*Identify, invite and confirm appropriate speakers for conferences
*Liaise with all sponsored speakers to determine their place on the agenda
*Conduct speaker courtesy calls and panel conference calls in the run up to the event

Data management

*Be responsible for identifying gaps in our data, maintaining data quality and working with the team to grow our database around relevant segments
*Using Sales force CRAM to identify target contacts for marketing campaigns via mail and email

Marketing/promotion

*Research information required to market conferences, including target market, relevant industry associations/publications etc. and competitive events
*Form event media partnerships where appropriate to promote the event
*Create and manage marketing and promotional conference/event campaigns
*Write copy for conference/events collateral including email and other marketing campaigns, brochures, delegate packs and any other types of event collateral
*Update our website with event copy, sponsor logos, speaker bios and agenda etc.
*Create templates via Campaign Monitor email management solution for the email campaigns
*Liaise with external designers and printers to produce a conference brochure
*Work with Briefing, LPM and LSN.co.uk editorial to promote conferences/events
*Work with the digital marketing and content exec to generate conversations and buzz around the events
*Promote the event through your LinkedIn/Twitter accounts, including posting event details to appropriate target market external LinkedIn groups and contacts

Sponsorship/delegate sales

*Identify potential sponsors for the event, conduct telephone research with potential sponsors and forward all leads
*Brief sponsorship and delegate sales and provide them with the relevant data and information
*Manage and support the event sponsorship campaign to maximise sponsorship revenue and growth
*Manage and support the event sales campaign working closely with the delegate sales team to monitor uptake and interest and respond accordingly with marketing and promotional campaigns

Other responsibilities/key points in detail
*Assist the conference executive in determining appropriate venues for conferences/events and manage the venue contracts

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52 Berkeley Square London W1J 5BT020 7499 5955

Registration by appointment only
in Central London