• Francesca Ratcliffe-Boize
  • e-mail
  • 020 7499 5955

Marketing ExecCity of London, England

Reference: ME/FRB Type: Contract Start: ASAP Industry: Marketing

Salary: £23000 per annum + 3-4 Bonus

Description:
12 Month Maternity Cover
Our client are looking for a well-organised marketing executive with at least 2 years conference marketing experience. The successful candidate will be responsible for the implementation and execution of the marketing campaigns for a large proportion of the conferences portfolio (currently 17 events per year). These are all based overseas in the US, Asia and Europe.
Responsibilities will include:
*Planning and executing multi-channel marketing campaigns including direct mail and email
*Writing and proofing email copy for all marketing communications
*Writing and producing ads for in-house and external communications
*Database management to ensure data is kept up to date
*Database analysis and identifying any data gaps
*Campaign reporting - providing weekly analysis of each campaign
*Post-event audience analysis
*Identifying and evaluating potential media partners and putting into place mutually beneficial agreements
*Maintenance of each event website ensuring that all the information is featured on the website and is current
*Deciding what marketing materials should be distributed at each of our events to promote future events and creating bespoke materials if needed
*Responsibility for chasing and converting event enquiries
*Maintain database of competitive events and worldwide religious holidays which affect timing of campaigns

Strong organisational skills with the ability to multi-task and prioritise
- A speedy and efficient approach
- A sound knowledge of Excel and excellent numeracy
- Experience in campaign analysis
- Excellent copywriting and proofing skills with an eye for detail
- Strong negotiation skills
- Experience in database management

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52 Berkeley Square London W1J 5BT020 7499 5955

Registration by appointment only
in Central London